Government-management and state-education-department control over ESOL across the country have delivered to ESOL teachers the kind of protocols that do not necessitate educating or learning, nor do they necessitate quality or experience be present in those who are hired. Teachers are pitted against one another in program after program across America as management reminds teachers that their jobs are not secure. Good-enough will replace good which certainly has replaced great; less-than-good-enough will soon replace good-enough, we only have to change the name to shift our ideas and responses. Saying something makes it so in advertising, and advertising has control over our ethics and our psychology. We fear words because we do believe that names can harm us and that saying something does make it so . . .